Zenteno’s podcast doesn’t just focus on recording artists. 'It feels really good to know that everyone who felt strongly about the show has been right.' – Lorenzo Zenteno tweet this So far, the podcast has included guests Ginuwine, Parks, Lyfe Jennings, Lil’ Flip, Paul Wall, Bizzy Bone and Fort Worth hip-hop legend Twisted Black, who made an appearance despite the fact that he’s serving time in federal prison. It’s evident through the interviews that Zenteno has history with his with guests. The Nothing Beats Experience podcast gives tangible proof of the vast reach of Zenteno’s connections within the entertainment industry. 'And we’ve been off to the races since,” he says. I met with a few personalities about being part of the Premier Live Radio project because I didn’t have any aspirations to be the on-air talent I only wanted to produce the content, but things never seemed to line up.'Īround April 2019, things finally lined up for Zenteno, and he decided to launch the platform. “The goal all along was to build a multimedia platform,” Zenteno says of his decision to create the show. “That was actually one of the very first conversations I had with Sarah Badran before we teamed up. The show airs weekly and can be heard on Spotify and other streaming platforms on Tuesdays and viewed on YouTube on Wednesdays.

Now Zenteno has embarked on a new vehicle to expand his Premier Live Experience brand, with a podcast and YouTube show, Nothing Beats Experience. This was the case in 2018 when he secured a feature by ScarFace for Rakim Al-Jabbaar’s single 'Street Life.' In some instances, Zenteno has gone on to play a part in the recording careers of some of the contestants. Many artists who do well in the competition are chosen to open for headlining artists at events produced by Premier Live Experience.

Through the event, he’s helped elevate the careers of local artists like Rakim Al-Jabbaar, DQ Hampton, Flower Child, XO and last year’s winner Ravs. Under the Premier Live Experience umbrella, his promotions company, Zenteno created The One, a popular talent showcase competition. Since then, he’s produced shows with headliners such as Nipsey Hussle, Joe Budden, The Game, DMX, Eric B. Zenteno, a Fort Worth native, started his promotions company Premier Live Experience in April 2015.

Promoter Lorenzo Zenteno, who’s also known by his rap moniker Smoothvega, distinguishes himself among his peers because he’s made equally significant contributions to the Dallas and Fort Worth urban music communities. The least common denominator among them can include unsavory individuals who oversell and under-deliver, but those who do their job well are the curators of good times and the driving force behind ensuring your city avoids becoming lame and boring. Concert and nightclub promoters are a unique tribe, and there’s no shortage of them in every major U.S.

Joe budden podcast tickets miami